A showcase with HIMACS to celebrate the exclusive fragrances of Maison Goutal in Paris

Famous for its timeless fragrances and delicate creations, Maison Goutal offers the true art of ‘perfuming’, with chic and unique creations to accompany every moment of life. For the renovation of its boutique at Place Saint-Sulpice in Paris, it called on the Apanache (design) and TAOS (production) agencies, which specialise in retail and merchandising in the luxury sector. HIMACS has been chosen, among others, as the material to showcase of the house's delicate perfume bottles.

Maison Goutal entrusted the Apanache team with an ambitious mission: to reinvent its identity as embodied by its destination store, in the heart of the French capital. This project required an approach that combined exceptional creativity, technical precision and expertise.

To take up this challenge, the TAOS team, which specialises in adding significant value to niche projects, was chosen to produce the new concept for the furniture, marrying iconic Parisian elegance with superior craftsmanship. 

The specification of materials was crucial in giving free rein to the creativity of the Apanache designers. HIMACS was the clear choice thanks to its many intrinsic qualities: Thermoformable with virtually no limits, workable like wood, capable of creating smooth and silky finishes with no visible joints – HIMACS is a sustainable material with lasting beauty, particularly suited to retail environments undergoing intensive use and cleaning, such as perfumeries.
In the renovated store, the counters of the display units have been formed in HIMACS Nougat Cream, with certain sections featuring a distinctive gadroon pattern engraved into the solid surface to create a fluted effect. 

The design also demanded 8cm strips of Raywal 45 glass to be shaped over the lighting strip on the curved central counter, while Ressource lime plaster was hand-applied to every wall and the ceiling.

For Alexandre Added, founder of production partner TAOS Paris, ‘this work has made it possible to reinvent and refine the image of this GOUTAL flagship boutique into a space that is both elegant and functional, offering a unique immersive olfactory experience to each visitor. The result, faithful to the concept's computer-generated images, propels the brand into a new era. It restores its former glory and reaffirms its iconic status, in perfect harmony with its prestige.’